Randstad is helping to find work from home jobs as Digital Marketing Specialist to join our Marketing team. As a key member of the digital marketing efforts, you will be responsible for developing, implementing, and managing our digital marketing jobs. The ideal candidate has a proven track record in creating engaging content, optimizing online presence, and utilizing various digital channels to drive brand awareness and lead generation.
Key Responsibilities:
Develop and execute comprehensive digital marketing strategies aligned with overall marketing goals.
Identify key performance indicators (KPIs) and measure the success of campaigns.
Create compelling and shareable content for various digital platforms.
Manage and optimize content across websites, blogs, and social media.
Plan and execute social media campaigns to enhance brand visibility.
Engage with the audience, respond to inquiries, and foster community growth.
Conduct keyword research and optimize website content for search engines.
Manage and optimize paid advertising campaigns (Google Ads, social media ads, etc.).
Develop and execute email marketing campaigns, including segmentation and A/B testing.
Analyze email performance metrics and optimize campaigns for better results.
Monitor and analyze digital marketing performance using tools such as Google Analytics.
Prepare regular reports on key metrics, insights, and campaign effectiveness.